Website Products Listing

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What is a website product listing page

A product listing page, or PLP, is a page that shows a group of products on an eCommerce site. A high-quality PLP provides easy-to-use filtering and sorting options to help users find what they want in product listings. From this single page, customers can see each item with the following:

  • Product titles
  • Product images
  • Product descriptions
  • Prices
  • Star ratings
  • Reviews

Why is a Website Product Listing Page Important?

🔹 Enhances User Experience – Helps shoppers easily find and compare products.
🔹 Improves Navigation – Provides structured browsing through categories and filters.
🔹 Boosts Conversion Rates – Simplifies the purchase journey with clear CTAs.
🔹 SEO Benefits – Helps rank category pages for relevant search queries.

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Key Elements of a Product Listing Page

User Reviews and Ratings

Display user-generated reviews to help shoppers make informed decisions. Authentic feedback improves conversion rates by offering social proof.

Product images

Standardized images with similar aesthetics and backgrounds enhance brand recognition, improve navigation, and create a cohesive customer experience.

Breadcrumbs

Enable seamless navigation with clickable breadcrumbs that visually display parent and subcategories, helping users easily track their path to the current PLP.

Filters and facets

Allow shoppers to refine searches with filters for price, brand, and color. Faceted search helps narrow selections based on category.

Product descriptions

Display essential details like product name, rating, and price. Use a mouse hover feature to make product descriptions easily accessible.

Category name

Make sure the category and subcategory are clearly visible on the PLP to help shoppers keep track of where they are.

FAQ's

How does filtering and sorting help users on a PLP?

Filters help users refine their search based on attributes like price, brand, and color, while sorting allows them to arrange products by popularity, price, or new arrivals, making shopping more convenient.

What is the role of breadcrumb navigation on a PLP?

Breadcrumb navigation helps users track their browsing path (e.g., Home > Category > Subcategory), improving navigation and user experience while also benefiting SEO.

Should a PLP have grid or list view options?

Both options are useful—grid view is great for a visual shopping experience, while list view provides detailed product descriptions for better decision-making.

How does a quick view feature improve the user experience?

A quick view allows users to see essential product details without leaving the listing page, saving time and reducing unnecessary clicks.

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